A New Project – Working with Waco Habitat for Humanity

I’m glad to say that Waco Habitat for Humanity has agreed to work with my group members and me for our Public Relations Programming course project this semester. Our project will be entered into the 2012 National Zenith Awards, due in March. I am working with Emilly, Gloria, Lauren and Leah. It was Gloria’s idea to work with Waco Habitat since she is taking a class with Mr. John Alexander, the executive director there. We met last week with Mr. Alexander and Mr. Tim Moon, Volunteer and Outreach Coordinator, to discuss major goals and objectives for our project.

The focus of our project is to promote Waco Habitat’s newest program, A Brush with Kindness (ABWK). ABWK is an exterior preservation service, primarily painting and landscaping, for qualifying homes and families. It will be implemented later on this year after legal issues are worked out, mostly due to lead-based paints. ABWK already exists in larger cities, including Greater LA and Birmingham, Ala.

Since this program is new to our area, Waco Habitat is in the beginning stages of promoting. We will be working from the start to create awareness of Habitat’s newest service. Luckily, Waco Habitat has an established website, in addition to Facebook, Twitter, Flickr and YouTube accounts. They stay current with hundreds of followers, and they upload post almost daily. Mr. Alexander mentioned that the most valuable items we can produce are flyers or brochures and create a link and mockup for the program’s own page on their existing website.

I applaud Waco Habitat for Humanity’s effort to stay current with social media, especially with a small staff of less who stay busy running the office and building or revitalizing homes. It will be beneficial to them and our group that their fan base stays well connected through these outlets. We will be able to reach this group with information about ABWK easily. I would like to improve their public relations efforts with tangible information, presented in flyers or mailouts to the less tech-friendly generation who are likely to volunteer or donate to these efforts. Churches and community organizations are ideal groups to appeal to.

I am looking forward to working with the hospitable staff at Waco Habitat for Humanity and my creative and insightful group members. I am new to the business of nonprofit organizations, but I believe my experience in working with for-profit companies has prepared me. I’m willing to take on a challenge. One month to do this, we’re ready!

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