Tag Archives: PSA

ABWK Campaign Update

After a few group meetings and a thorough discussion of our campaign with Waco Habitat for Humanity, our project is heading it the right direction. We are scheduled for completion in just two weeks from tomorrow on our campaign for A Brush with Kindness. My group members and I have plenty to accomplish, but we are completely capable!

We have completed background information and research. Our latest project was a Twitter directory – a list of organizations or businesses, their Twitter ID and the numbers of followers and following. A large portion of these names are campus organizations, including sororities and media outlets. We hope to extend to fraternities, honor societies and service organizations as well. Baylor also has the first collegiate chapter of Habitat for Humanity that should be included. Other names listed in the directory are involved and supportive of local non-profits. My idea is to team up with a radio station like Mix 92.9. I worked with Mix 92.9 and its sister stations as a public relations intern. They have a strong, middle-aged following that seem like ideal candidates to volunteer time or donate money to the program.


My major task for the overall campaign is to create a public service announcement. I have only written one PSA in the past for the Turkey Trot, an event that Mix 92.9 was helping to sponsor. My plan for this PSA is to introduce ABWK and its launch set for later this year. I plan to write a script, make a video slideshow and record a voiceover. I can publish it on YouTube, but it is intended for the website and social media outlets to introduce the Waco Habitat’s newest program. If we are able to partner with a radio or news station, like Mix 92.9, then the PSA can be aired.

Our group is doing our best to divide the workload evenly since we have such a short time frame. At this point, we are working quickly to produce sufficient documents before we focus on editing and compiling for our final product and presentation. I also plan to contribute to designing a flyer, social media and a mockup additional tab for their website.

Time is ticking on our deadline set for March 1. We’ll keep you updated!

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